Relationship Marketing: Winning and Keeping Customers (CIM Professional Development)
by Adrian Payne,Martin Christopher,Helen Peck,Moira Clark
ISBN 13: 9780750640176
Format: Paperback (320 pages) Publisher: A Butterworth-Heinemann Title Published: 23 Mar 1998
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Relationship Marketing: Text and Cases (CIM Professional Development S.)
by Helen Peck,Martin Christopher,Moira Clark,Adrian Payne
ISBN 13: 9780750636261
Format: Hardcover (524 pages) Publisher: Routledge Published: 13 May 1999